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Brother revolutionizes sustainability in style with the return of Trade-in Madness Promo Roadshow

11 August 2023
Corporate News
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MANILA, Philippines – Get ready to revamp your home office setup toward a more sustainable approach with Brother Philippines’ highly anticipated comeback of the Trade-in Madness Promo! The roadshow allows customers to trade in their old typewriters, printers, fax machines, or all-in-one printing products – regardless of brand or operational condition – and gain access to exclusive discounts when purchasing new Brother printers.

Starting this August 11, customers can score up to 30% worth of discounts by bringing in working or non-working printers, fax machines, copiers, and scanners of any brand. Each registered participant can avail a maximum of three transactions, and upgrade their current printing and digital imaging machines for a much lower price.

High-quality printing technology made more affordable

Customers in need of reliable multi-function machines can enjoy up to a 30% discount on the Brother MFC J2340DW and MFC-J3540DW inkjet printers. These high-speed printers have a print speed of up to 28ipm that allows customers to speed up their workflow.

Designed to enhance productivity, the Brother DCP-L2550DW mono laser Multi-Function Center allows users to print, copy, scan, fax, and PC fax high-quality texts and pictures in just a single cost-efficient machine. For cost-efficient printing, customers can count on the Brother DCP-T520W, DCP-T426W, and DCP-T720DW ink tank printers that can handle higher print volumes without compromising quality. Customers can get up to 25% discounts on said printers.

Other premium Brother products that customers can look forward to during the Trade-In Madness Promo are the DCP-T420W Refill Tank Printer, and the DCP L2550DW Laser Printer.

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Sustainability Meets Innovation

Aside from getting reliable new printing machines at a lower cost, the comeback of Brother’s most anticipated roadshow is also about making a positive impact on the environment. By participating in the Trade-in Madness Promo, customers are not just upgrading their devices, they are also making a conscious choice that resonates with the planet.

"Brother Philippines remains resolute in promoting corporate sustainability through innovative solutions," said Brother Philippines President Glenn Hocson."The Trade-In Madness Promotion is our commitment to empowering individuals with cutting-edge technology while nurturing a mindset of environmental consciousness."

The customers‘ participation aligns seamlessly with the global environmental slogan of the Brother Group, "working with you for a better environment." By engaging in the Trade-In Madness Promo, users are making a statement that choices matter and that your home office can be an eco-conscious space.

It is also worth noting that Brother aligns itself with the United Nations' Sustainable Development Goals (SDGs), particularly focusing on SDG 12 Responsible Consumption and Production, as well as SDG 13 Climate Action. One of the group's significant initiatives is Resource Circulation, which emphasizes waste reduction and minimization in operations.

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"The roadshow isn't just about the exchange; it's about embracing a lifestyle that blends tech brilliance with a commitment to the planet," emphasized Mr. Hocson. "By upgrading your home office while responsibly managing electronic waste, you're not just making a change; you're creating a wave of conscious living."

The Trade-in Madness Roadshow kicked off in Gaisano Mall Davao last August 11, with more locations to look forward to nationwide, including Legazpi City, Cagayan de Oro, Cabanatuan City, and additional locations in Metro Manila, Cebu, Davao, and other provinces. For other locations and schedules of the roadshow, you may visit the Facebook Page at https://www.facebook.com/BROTHERatyourside.

To register and learn more about the promo, you may visit the official website at www.brother.com.ph.