Brother sets up its Philippines office
Brother International Philippines Corp. started in the year 2000 under the leadership of General Manager Mr. Takatoshi Kawakami. Despite the challenges faced in the beginning, Brother Philippines was able to gather a pool of six master dealers for IT & Home Office: Proton Microsystems, Inc., Solid Business Machines Center, Office Warehouse, Inc., Business Machines Corp., Nexus Technologies, Inc., and Kimura Chaves Enterprise, Inc.
With the innovative idea of turning the fax machine into a printer, and the winning strategy of being present in IT stores, Brother’s printers were able to penetrate the Philippine IT industry.
Brother was already starting to be known in the market as well because of product awards and various promotions such as the Trade-in Madness, which is the most-awaited promotion by Brother users until today. Moreover, Brother was able to create a corporate group that specifically handles corporate clients.