Brother International Philippines Corporation (BICP), together with sister company Brother Industries (Philippines), Inc., (BIPH) once more joined this year the Philippine Cancer Society (PCS)’s cancer awareness and fund-raising event dubbed “Relay for Life.” Themed “Heart Beats Cancer,” the 24-hour cancer awareness vigil recently held at the Quezon City Memorial Circle was for the benefit of cancer patients and their families.

On its eight-consecutive year of participating at the event, BICP president Glenn P. Hocson led the contingent of volunteers from Brother Phils. and Brother Industries, consisting of their employees and business associates. They took turn in going around the oval track and joined the vigil alongside cancer patients, survivors, and support groups.

“We at Brother and our partners look forward to this event, which allows us to contribute funds, as well as give moral support to cancer patients and their families, cheer on cancer survivors who already won the fight, and remember those who died of cancer. We wish to echo that, although cancer never sleeps, we – alongside their families and support groups – don’t, too. We want to make them feel that they are not alone in their fight against cancer,” Hocson said.

Brother Group is into supporting cancer awareness initiatives, particularly the Relay for Life, as part of the Group’s ‘Golden Ring Project’, where different offices of Brother worldwide participate in the event and other cancer awareness programs in their respective countries. The Brother Group’s efforts wish to reinforce the community and personal spirit to conquer the killer disease.

Hocson said that it is also the company’s way of providing its employees, as well as its partners, opportunities to give back to those in need of compassion and support, while making them aware of the health risks that may lead to cancer.

“This is where our employees learn the importance of cancer prevention, so that they will always choose to adopt a healthy lifestyle,” he said.